Placing in Google has
become demanding to business prosperity, therefore people try to dodge google
algorithm by using “ gray hat and black hat “ strategies to come on top. Which
means a threat to reputation of google. Because too much use of black hat and
gray hat strategies show irrelevant search results, which affect the
authenticity of google in terms of biggest and best search engine.
So google laid various anchors to stop these gray and white hat
ships. And terms like a panda and penguin updates came into existence.
What is the panda update?
Pnada update rolled out in February 23 2011, It was the google first update aim
at paying attention’s on google’s recommended best practice guidline. Just after this update 12% of search results
was impacted which was a good amount. It mainaly affected the pages which have
thin content, irrelevant content just to push up the landing pages.
Who lose out?
Sites which have poor content or allow others to post and
share copied content were hit badly in this rollout such as
associatedcontent.com, wisegeek.com, ezinearticles.com and many more.
Winners
Web sites who too much focused on quality content along with
lower lever for advertising such as yahoo, wiki, ehow were promoted up after
this roll out.
How to resolve panda issues?
Find it and destroy: Tools like emoz, webmaster,
majesticseseo will help you in finding duplication content.So use if there is content duplication, use
canonical URLs (sh404 does this well) to resolve the issue. It will take time,
but useful.
Make arrangement for poor content: Drop pages with poor content mean they are not index and web.aster show them 404, and 301 to redirect them to relevant content of your
website.
What is Penguin
It was the another major update of google which rolled out
on 24th April 2012. It focused on below mentioned points.
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1.
Keyword stuffing
2.
Paying for inbound links
3.
Or any kind of spamming (artificially increasing traffic to a website)
By this update near about 3% of links were affected.
How to deal with the penguin
Anayze if you have problem google always give warning
message or you may use tools like Magestice SEO, Open site explorer to check
your inbound link profiles.
Remove your bad links
Make changes in your marketing strategy
Use social media to develop network of your linlks.
You can hire a seo company or a agency to solve panda and penguin recovery. we are seo company in delhi and seo company in birmingham. we also provide web design and web development in India and Uk. for web design company in Birmingham you can contact with us
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