Digital marketing has become the first choice for every
company who wish to reach their target audience in no time. With so much use of
digital marketing, every day new terms and techniques are evolving and one of
them is content marketing. It’s basically floating a fresh content on the
internet that to optimize the use of keywords.
Here are the tactics you may use in content marketing
strategy
Blogging: If you don’t have your official blog than surely
you far away from your competitors and it will take centuries for search engine
to recognize your presence , which ultimately affect your SERPS. Blogs create
your reputation as an expert of the industry. Try to participate in other
blogging site which related to your industry and have a higher authority.
Road map
1.
Research out what your audience wishes to read
2.
Develop interesting, shareable content on a
weekly basis
3.
Guest post on influential blogger’s websites
E- books: It is also
one of the best mediums to market your content. It helps you in getting email
contact as you can offer E-book in exchange of sign - up
Road map
1.
Make it visually and graphically attractive
2.
Add statistics, quotes and number
Video: It’s also most emerging way to get hold of your
target customer. A combination of animation and voice speaks volumes and engage
the visitors. Video make a long lasting impression in the mind of the visitor
and also promote revisits.
Road map
1.
Focus on best part of your product in video
2.
Try to find out the problems of consumer and
resolve them in the video.
Infographic: This basically pictorial display of your data.
A properly created infographics are not only loved by the audience, but also
get a good number of shares.
Road map
1.
Communicate the story using amazing design and
powerful statistics
2.
To know the latest facts, conduct research
3.
Share it on related communities, social media
and blogs.
Others,
1.
Email marketing
2.
Webinars
3.
Social media
4.
Slide share presentation.
5.
Press release.
These few techniques, Kindly contribute more to it. and write for website design company in Mumbai.
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